Viacom18, one of India’s leading media and entertainment networks, has bagged the exclusive TV and digital rights for the Abu Dhabi T10 series. The thrilling cricket series will premiere live from 19 November 2021 on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio.
The 8 teams that are part of this series represent 20 countries and include cricket legends like Irfan Pathan, Yusuf Pathan, Shahid Afridi, Muhammad Amir, Eoin Morgan, David Miller, David Malan, Faf du Plessis, Jason Roy, Chris Gayle Are included. Dwayne Bravo, Kieron Pollard, Colin Munro, Babar Azam, Wahab Riaz, Imran Tahir and many more.
Operated by India’s largest sports management firm Rise Worldwide, Viacom18’s multi-year partnership with the Abu Dhabi T10 Series will further enhance cricketing activities in India. The series will feature a 90-minute fast-paced cricket competition spanning 34 matches. The sporting event is sanctioned by the ICC and licensed for ten years by the Emirates Cricket Board. Fans across India will now be able to experience Season 5 of the Abu Dhabi T10 Series as the cricketing legend battles it out for the title.
Talking about the partnership, Neena Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “Sports events have always attracted a wide spectrum of audiences and we have been successful with sports content across our network. The Abu Dhabi T10 collaboration is a bold move to further enhance our sports content mix and we hope it will help us expand our audience and sponsor base.
Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18, said, “We are excited to bring our wide cricket fanbase in India to the unique, snackable, high-energy T10 format. It is our vision and one to bring our audience to a standstill. It is a constant endeavor to offer an unmatched entertainment experience that does not require episodic commitment. Movies and games are in line with this vision and in this sense are quite complementary in the form of diverse content mix. This belief is supported by our audience and Advertisers have validated both because we have seen significant uptick whenever we have showcased the game – be it the Nidahas Trophy or the RSWS.”
The Abu Dhabi T10 League is a unique, high-intensity tournament that has carved a niche and carved a niche for itself in the global sporting calendar. The format will have 8 participating teams, each representing a region of the subcontinent. The team includes Delhi Bulls, Pune Devils, Bangla Tigers, Deccan Gladiators, Maratha Arabians, Qalandars, Northern Warriors and Team Abu Dhabi.
Mr Matthew Boucher, CEO, Abu Dhabi Cricket, said, “The broadcast of Abu Dhabi T10 to the homes of the Indian subcontinent on one of the country’s leading television and streaming channels makes this media agreement truly unique as the global multiplatform audience is a priority. . us as a host destination partner. Together with the Abu Dhabi Sports Council and the Department of Culture and Tourism Abu Dhabi, we are thrilled to continue to grow the Abu Dhabi T10 into an event that attracts a growing audience every year – digital and otherwise. “
Mr. Shaji Ul Mulk, Chairman, T10 Sports Management, said, “AD T10 has grown by leaps and bounds over the past four seasons and garnered keen interest globally and gained tremendous traction in India. We have a growing number of fans and followers. For the list, we promise an even more enjoyable experience through one of India’s best media and entertainment networks – Viacom18.
Mubashir Usmani, Secretary General, Emirates Cricket Board, said, “Starting in 2017, we are delighted with the growth that AD T Ten has achieved over the years. The advent of this league has provided a huge platform to our domestic players. The league has provided entertainment to cricket fans in India, and we are delighted that Viacom18 has now joined the league to expand its reach across its diverse TV channels and digital platforms.
The Abu Dhabi T10 series will premiere live from 19 November 2021 on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio. Rise Worldwide, India’s largest sports, lifestyle and entertainment company, helped with the deal.
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