New Delhi: The Uttar Pradesh Police has taken note from Nagpur Police and also used the ‘Jawan’ craze to educate people on road safety. In a recent tweet, the UP Police had posted a photo in which, Shahrukh Khan’s ‘Jawan’ has been used as an example.
The Uttar Pradesh Police created a meme with the tagline: ‘Jawan ho ya budhe, two-wheeler pe baithne se pehle, helmet kabhi na bhule (Young or old, never forget your helmet when riding a bike)”.
The eye-catching tweet attracted 1.6 Million views and 59.7K likes on blog X. UP Police has given a creative twist to Bollywood songs and movies to send a social message to the masses.
State police insist that you wear a helmet when riding your bike to avoid having your face completely bandaged. To visualize this, they used footage of SRK from the film, where his face can be seen covered in bandages.
Netizens on X praised the creative public awareness campaign. One of the users took no time to say, “Ak hi to dil hai kitni baar jeetoge up police (How many times you win a single heart?).”
Reacting to the post, one user said, “What a clever use of images.”
जवान हो या बूढ़े,टू व्हीलर पर बैठने से पहले, हेलमेट कभी न भूलें।#Jawan#RoadSafety pic.twitter.com/tbCf83QlX5
— UP POLICE (@Uppolice) September 9, 2023
Machenism Behind Memes Generation
A SP, UP Police Social Media Cell, Rahul Srivastava said that creating such memes requires a lot of thinking. He told media persons that they have to monitor latest trends so they can make ful use of it and oreint a message aroun it.
He said generating and sharing memes with social message help them to expand their reach and connect organically with people.
Recently, UP Police grabbed attention on social media with their brazen take on current affairs and porn trends to send a message to people on various issues. Inspired by ‘Chellam Sir’, a character in the famous web series who is extremely cautious in all his actions, ‘The Family Man-Season 2’, UP Police shared a message: “Every “family man” should protect his hard-earned money from scammers! #Chellam Sir is “a man of all seasons”.