New Delhi: To understand the experiences of drivers during the pandemic, Uber CEO Dara Khosrowshahi recently revealed that he spent several months working as a driver for the company. The CEO was eventually forced by the experiment to “re-examine every single assumption we made”. During the months that followed, Uber’s CEO drove hundreds of passengers in the hills of San Francisco.
Moonlighting was an element of Mr. Khosrowshahi’s campaign. “I think the industry has taken drivers lightly to some extent,” Mr. Khosrowshahi said in an interview with The Wall Street Journal. ,Also read: FD interest rates for senior citizens 2023: These banks are offering over 9%,
To improve the ride-hailing service, he made several significant adjustments, using his expertise as an undercover driver. ,Also Read: Sukanya Samriddhi Yojana: Your Girl Child Will Get Rs 65 Lakh Returns – Check Calculator Here,
His experiences as an undercover driver helped him better understand the problems that drivers face. He was penalized by the app for reducing rides, tip-baiting passengers and facing other obstacles.
The CEO talked about his personal experiences as an Uber driver, including how difficult it was to be a driver, how he personally witnessed tip baiting, and how the app penalized him for turning down trips. Unsurprisingly, the rudeness of some Uber passengers was difficult to handle.
According to the Wall Street Journal, the Project Boomerang campaign was instrumental in one of Uber’s major business transformations since Uber’s founding in 2009. Investors were pressuring the CEO to increase profitability.
After the economy recovers in 2021, Uber faces a shortage of workers. The business realized it needed to do more to recruit drivers than just offer bonuses. The corporation made several challenging modifications in response to requests from drivers, and they were profitable.
In 2022, Uber’s revenue from ride-sharing is set to more than double, and the business reported its first full-year adjusted profit since its founding. It now controls 74% of the US ride-share industry, up from 62% in early 2020, according to user attributions examined by market research company Yipitdata.
The whole experience, according to Mr. Khosrowshahi, was “extremely clumsy.” He began his time as an Uber driver pretending to be one, while driving passengers about town in a used Tesla, complete with a well-curated Spotify playlist.
Although Mr. Khosrowshahi forced him to make several adjustments, he claimed that there was more work to be done.