New Delhi: Twitter’s new chief executive, Linda Yacarino, is working on a slew of measures to bring back advertisers who have left the Elon Musk-owned platform, including launching a video advertising service, reports the Financial Times (FT). including bringing in more celebrities and increasing the number of employees. on Wednesday.
Citing three people familiar with the situation, the newspaper reported that Yacarino, who begins as CEO on June 5, plans to launch full-screen, sound-on video ads that will appear in Twitter’s new short-video feed. will be shown to users scrolling through.
It is in talks with Alphabet-owned Google about a broader partnership that would include advertising and access to some of Twitter’s data, the report said, citing a person familiar with the matter.
According to the newspaper, Twitter is also expected to renegotiate several contracts with tech companies such as Amazon.com, Salesforce and IBM in a single broad partnership.
Twitter did not immediately respond to a Reuters request for comment on the report.
Reuters reported earlier this month that Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
After Musk acquired Twitter in October, the social media firm faced months of chaos, including the layoff of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who didn’t want their ads to appear on the platform. Display next to inappropriate content.