Twitter Now Requires Advertisers To Pay For Verification Before Running Ads

After removing all legacy blue check marks and asking individual users to pay for verification, Elon Musk-run Twitter on Friday told advertisers to either pay for verification or they will not be able to run their ads on the platform. .

Social media consultant Matt Navarra shared the letter Twitter sent to advertisers, which reads that as of April 21, “You must have a verified checkmark on your account or membership in Twitter Blue or verified organizations to continue running ads on Twitter.” should be taken.”

“Business accounts that spend more than $1,000 per month already have or will soon have gold checks, and will continue to enjoy uninterrupted advertising access for this time,” the company posted.

The company said it aligns with a broader verification strategy on Twitter to enhance the quality of content and enhance the experience as a user and advertiser.

“This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to any of these services means that you have been identified by Twitter as a real person and/or Verified as a business.

Navarra tweeted: “Twitter is now telling advertisers they must subscribe to Twitter Blue or Verified Organizations to continue serving ads!”

Twitter asked businesses to pay $1,000 per month to maintain the gold badge and brand and organizations that don’t pay the money will lose their checkmarks.

The Musk-run company, which is busy monetizing its platform through various means, will also charge an additional $50 per month for adding the badge to each account affiliated with the brand, The Information recently reported.

Earlier, all legacy verified accounts lost their blue badges, causing chaos on the platform across the globe. Many celebrities lost their blue check marks.

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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)