Mercedes-Benz, India’s leading luxury automobile brand, maintained its strong leadership position in the luxury car market for the seventh consecutive year. Mercedes-Benz increased its sales performance and shipped 11,242 units between January and December 2021. Mercedes-Benz delivered 7,893 units in 2020; Lower sales were recorded as a result of the pandemic. Sales in 2021 recovered to a record 42.5% compared to sales in 2020.
The sales volume can be attributed to models like the new A-Class limousine, E-Class LWB, S-Class luxury sedans and the new GLA, GLC, GLE and GLS SUVs. LWB E-Class and GLE lead the sales chart among these models. The LWB E-Class remains the best-selling model for Mercedes-Benz in 2021, followed by the GLC luxury SUV.
Read also: New 2022 KTM 250 Adventure launched in India, priced at Rs 2,35,000
In 2022, Mercedes-Benz reiterated its electric ambition in India and will launch the EQS, the first all-electric luxury sedan for Indian customers. During the year, the company will also start local production of this luxury EV in India. As a part of its product offensive for the Indian customers in 2022, Mercedes-Benz will launch the new S-Class Maybach and EQS along with several other offerings from the AMG portfolio.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “We are excited by our performance which has improved sales and increased our market share, in a year that was largely unprecedented and many challenges for the industry. We have successfully enthused the market with regular product introductions and earned the trust of our customers with our new business model – Retail of the Future.
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