This is a big launch from the Tata group: a super app to meet all your shopping needs from the Tata group companies. Be it flight tickets, groceries from BigBasket, Tata 1mg medicines or Starbucks coffee, the new Tata New will take all your orders. The Tata New app has been very much talked about in the e-commerce sector and Tata has done a lot of publicity about it. The app first appeared on the Google Play store on April 4 and Tata plans an official launch on April 7.
But the launch day experience was not the best for many new users. OTP issues and login issues affected the experience and many users took to Twitter to highlight it. While the app worked fine for some users, the shopping app did not work as expected for many.
The Tata New app asks for the user’s mobile number and registers them after OTP verification. You cannot proceed to check out the app without providing a valid phone number. Now, here the problem is- some users are not receiving the OTP, for others the app gets stuck after entering the correct OTP. Even after passing the OTP verification and entering your name to register yourself, the app highlights that the email id is already registered and shows: “Something is wrong”.
“I was so excited for @tata_neu. Now you have finally launched it. But my excitement lived on as the app #TataNeu is still unavailable to open. Every time it shows errors. I hope you are working on this. Please fix this soon,” tweeted a user.
“@tata_neu First day and not good experience..! Only #TataNeu not able to login,” tweeted another user.
Most of the complaints were related to OTP issues.
Tata New App is published by Tata Digital Limited and has already got more than 5 lakh downloads on Android. It was first released in October 2021 for a limited number of users, mostly Tata employees. It is available on iOS as well as TataDigital.com.
One of the USPs of the app is the NewPass experience, a “rewards program” through which members earn 5% NewCoins or more every time they shop, dine or travel through Tata New. 1 newcoin is equal to 1 rupee.
Also read: How Tata Neu’s ‘Super App’ Is Different From Amazon, Paytm And Other Shopping Apps
Here are some tweets from users:
#tatanue The app is one such mess1. 1mg doesn’t load at all. Each page of the large basket takes 10 seconds to load. Random errors everywhere it took them years to make it?? pic.twitter.com/ARHvb3GuuC
— Austin Fernandes ️🌈 (@quickbug) April 7, 2022
The app gives access to brands like AirAsia India, bigbasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play and Westside.
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