New Delhi: E-commerce sales in India are growing at a compound annual rate of 18 percent. And the India of small towns – also known as India – is poised to play an important role in this development. A change in the buying pattern is being observed in Tier-II and III cities across the country, with shoppers increasingly transacting online. This has forced e-commerce brands to tap into India’s millions of voices and build a connection in local languages.
Snapdeal, a leading value e-commerce brand, has created an account on the Made-in-India social media platform – Ku – to connect with millions of its users in the language of their choice. As a platform for self-expression in native languages, Koo App offers its innovative features in Hindi, Bengali, Assamese, Telugu, Tamil, Kannada, Marathi, Gujarati, Punjabi and English. Furthermore, the platform allows for real-time translation of a message into multiple languages, while maintaining the context and spirit associated with the original message.
It Increases Reach – Enables a brand to engage with a wider audience and gain more visibility and traction. Brands and businesses get a chance to interact with diverse user demographics and increase their engagement with millions of potential consumers. The Ku app – which caters to India’s unique linguistic diversity, has over 15 million downloads and is poised to reach 100 million downloads in the next year’s time.
By establishing a presence on the micro-blogging platform, Snapdeal – which has made online shopping inclusive for consumers across the country – will be able to penetrate a diverse base of internet users, especially in Tier II and III cities who are aspiring Join, engage with them in their mother tongue, and share relevant updates about sales, deals and offers in a digital-first economy.
,