Shah Rukh Khan models for his son Aryan Khan’s luxury streetwear brand.
Aryan Khan’s luxury streetwear brand, D’YAVOL X sold out within a day of its launch, despite several trolling for the skyrocketing prices of jackets and T-shirts.
Aryan Khan’s luxury streetwear brand, D’YAVOL X sold out within a day of its launch, despite several trolling for the skyrocketing prices of jackets and T-shirts. Apart from his directorial debut, the brand’s first advertisement also featured his father Shah Rukh Khan. The jackets of the collection – which cost ₹2 lakh and the hoodies cost ₹45,000 – invited trolling on social media for the exorbitant prices and did not cater to the “common man”.
Shah Rukh Khan interacted with fans on Twitter with #AskSRK session after announcing the new release date of his upcoming film Jawan. The film, directed by Atlee, is now set to release on September 7. During the session, a fan raised concerns about the high prices of Aryan Khan’s clothing brand and asked if they could make a more affordable alternative, saying, “Yeh Rangvol X ke jackets khuda kabhi 1000- 2000 wale bhi banna Two…. If those people buy me, they will go home.
For this, Shahrukh Khan Cheekily replied, “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe.kuch karta hoon..!! (sic).” Check out the tweet here:
Shah Rukh Khan was seen in a black hoodie with a red ‘X’ during IPL matches. It later branched out from Aryan Khan’s luxury streetwear brand. The cost of the jacket is Rs.2,00,555 on his honor. The highly sought-after signature piece sold out within hours.
On the work front, Aryan is reportedly working on a web series titled Stardom produced by his father’s production company, Red Chillies Films. His sister Suhana Khan is going to debut with this Netflix The original film, The Archies, directed by Zoya Akhtar.
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