SRK launches Riteish, Genelia’s plant-based ‘meat’ brand
bollywood superstar Shah Rukh Khan On the auspicious occasion of Ganesh Chaturthi on Friday, Riteish and Genelia Deshmukh launched a vegetarian meat alternative brand for their friends and colleagues.
Taking to Twitter, Shah Rukh said, “My friends Genelia and Riteish were discussing who would launch their plant-based meat venture. I spread my arms wide and said ‘Main hoon na’. I am the fullest of Imagine Meat. Wishing the team all the best as they dish out #TheHappyMeat.”
He also posted a picture of himself with his arms outstretched, holding two packets of Imagine Meat products.
Talking about the intention behind launching the vegetarian meat product, Ritesh said, “We are extremely happy to launch our plant-based meat venture and we are confident that the uniqueness of Imagine Meat is in a way complex. Will help us solve the complexities of our planet.
“The excitement has doubled as our beloved Shah Rukh Khan launched the website today. We have worked for years to make this project a reality and I would like to thank everyone who has been very patient with the announcement Can’t wait for you all to join us in the wonderful world of plant-based goodness.”
Genelia said, “SRK is always a call away, so when we thought of someone to start our labor of love, it was natural for us to think of him. We have prepared each and every meal from our heart. , forged with the idea of creating a better, kinder planet for our children. Glad to present this to all on the auspicious occasion of Ganesh Chaturthi!”
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