Last Update: May 30, 2023, 00:34 IST
Indian cricketer Sachin Tendulkar smiles during a practice session at the National Cricket Academy (NCA) in Bangalore, September 06, 2006. (Image: AFP file)
Swachh Mukh Abhiyan is a national campaign by the Indian Dental Association (IDA) to improve oral health
Indian cricket legend Sachin Tendulkar has been named the “Smile Ambassador” for Maharashtra’s Swachh Mukh Abhiyan (SMA), which aims to promote oral hygiene.
Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis will be present at the time of signing the MoU with the cricket legend.
Swachh Mukh Abhiyan (Clean Mouth Mission), abbreviated as SMA, is a national campaign by the Indian Dental Association (IDA) to improve oral health and hygiene and to educate Indians about the importance of good oral hygiene. There is a campaign.
The SMA aims to raise awareness of important health issues with the ultimate aim of improving national oral health and making a positive difference.
Brushing teeth, mouthwash, eating a healthy diet, abstaining from cigarettes and visiting a dentist at least twice a year are the five key messages that this mission aims to promote.
IDA’s vision of “Moving India towards optimal oral health” paves the way for a new model of oral health care, led by dentists in collaboration with a wide range of stakeholders from all walks of society.
The Dental Mission recognizes the critical importance of establishing innovative and strategic public-private partnerships so that this can be realised.
According to the SMA website, “We envision a future where everyone enjoys good oral health and the resulting general health contributes to living a healthy, satisfying life.”
It states that the mission is to transform lives by preventing and controlling oral diseases and conditions, especially among the underprivileged section of the society, by increasing oral health literacy and advocating for policies that promote healthy oral behaviour.
