Russia has launched a new campaign to encourage its citizens to enlist in the armed forces and fight in Ukraine.
CNN reported that in a bid to attract more volunteers for the war, the Kremlin has begun posting propaganda videos on social networks to appeal to Russian men through narratives of patriotism, morality and upward social mobility.
The new move to attract new recruits comes as the Kremlin denies it needs more recruits for Russia’s war effort. Earlier this month, Russian President Vladimir Putin attempted to reassure the public that there were no plans for additional mobilization.
A video posted on Wednesday shows a young man who chooses to fight rather than party with his friends and then surprises everyone by buying himself a car with the money he earned from a military contract.
The report added that another video shows the ex-girlfriend of a soldier, who is impressed by the man’s courage and begs him to come back with her.
One such video shows a middle-aged man quitting his job at a factory that doesn’t pay him enough and signing a military contract to go to the front.
Many such videos show war as an escape from the daily reality of poverty and helplessness for men to drink vodka.
Meanwhile, reports and complaints of shortages of provisions and equipment in the Russian army continue to emerge.
In an earlier meeting with mothers of mobilization in November, President Vladimir Putin said that it was better to be killed fighting for the motherland than to drink himself to death by drinking vodka.
Earlier in September, Putin announced a military mobilization where more than 300,000 people mobilized across Russia as part of its war effort. ukraine failed to make progress.
The exact number of Russian soldiers killed or wounded in the fighting in Ukraine has not been made public. Thousands of men have fled Russia to avoid conscription, and fears of a second mobilization in the new year are growing.
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