New Delhi: With the increasing demand for electric vehicles in India, Royal Enfield’s parent firm Eicher Motors has started working on a whole new range of electric bikes that will cater to a different set of customers. Currently, Royal Enfield sells bikes like Classic, Bullet, Himalayan, Interceptor INT 650, Continental GT 650 and Meteor 350, which are fuel based.
However, Eicher Motors now seems to be doubling down on its efforts to launch electric vehicles in the Indian and global automobile market. However, the company has not clarified whether the upcoming electric bikes will be launched under the Royal Enfield brand or any other brand.
In the Eicher Motors Annual Report 2020-21, the company’s Managing Director Siddharth Lal said that the EV segment is gaining momentum with positive policy action.
“With the future in mind, we are working strategically on developing our future EV products while we continue to work on our internal combustion engine offering,” he said.
Apart from the Royal Enfield brand, Eicher Motors also has a presence in the commercial vehicle space through VE Commercial Vehicles, a joint venture with the Volvo Group.
“We are leveraging this along with our deep understanding of consumers to develop a full range of premium electric vehicles and services for global markets in our unique style of modern classic motorcycles,” said Lal. Royal Enfield brand.
The decision to work on electric vehicles comes at a time when all major automakers are coming up with electric vehicles. “Our future commitment will be aligned with the global call to action against climate change and support the region’s transition to a low-carbon economy. Our development and CSR programs will be aligned to ESG action,” Lal said. Read also: Rakesh Jhunjhunwala is not fascinated by Zomato’s spectacular listing, says he is not buying, here’s why
With inputs from PTI.
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