NEW DELHI: Flipkart, India’s homegrown e-commerce market, and Pocket FM, a customized audio streaming service, at the moment introduced their collaboration to allow audiobooks at scale. The collaboration would assist Flipkart enter the audiobooks class with unique and licensed audiobooks by Pocket FM, making it accessible to its buyer base of over 400 million. This additional affords a possibility for Pocket FM to widen its viewers outreach and convey ahead world and Indian bestsellers and authors at an inexpensive worth.
India is presently ranked third on the planet, with an estimated 25 million audiobook listeners. The chance for audiobooks, stimulated by the power of audio storytelling and availability in Indian languages, is anticipated to double within the subsequent couple of years.
“Audiobooks have gained nice prominence throughout the pandemic and this collaboration with Pocket FM falls consistent with our goal of catering to shoppers’ evolving wants. This may assist authors publish their work on our platform with assistance from audiobooks and provides them the chance to achieve out to our buyer base. Flipkart will help the writer in receiving the suitable publicity; it’s greater than only a platform for distribution. We imagine this collaboration will maintain immense strategic significance for the audiobook market in India as we proceed to handle our customers’ urge for food for regional content material,” mentioned Kanchan Mishra, enterprise head- FMCG, Residence and Basic Merchandise, Flipkart.
India is presently ranked third on the planet, with an estimated 25 million audiobook listeners. The chance for audiobooks, stimulated by the power of audio storytelling and availability in Indian languages, is anticipated to double within the subsequent couple of years.
“Audiobooks have gained nice prominence throughout the pandemic and this collaboration with Pocket FM falls consistent with our goal of catering to shoppers’ evolving wants. This may assist authors publish their work on our platform with assistance from audiobooks and provides them the chance to achieve out to our buyer base. Flipkart will help the writer in receiving the suitable publicity; it’s greater than only a platform for distribution. We imagine this collaboration will maintain immense strategic significance for the audiobook market in India as we proceed to handle our customers’ urge for food for regional content material,” mentioned Kanchan Mishra, enterprise head- FMCG, Residence and Basic Merchandise, Flipkart.