Paytm earmarks Rs 50 crore for cashback offer to celebrate 6 years of Digital India – Times of India

New Delhi: Digital payments firm Paytm Rs 50 crore earmarked for launching a cashback program to celebrate six years for consumers and merchants Digital Indiathe company said on Friday.
As part of the offer, Paytm has announced cashback for every transaction done through the Paytm app for merchants and consumers in India.
The program will be launched in 200 districts across the country with special drives in Karnataka, Kerala, Tamil Nadu, Andhra Pradesh and Telangana.
The digital payments firm said that merchants across the country have played a key role in this by accepting a wide range of digital payment methods and being part of the Paytm community.
“The company is promising Rs 50 crore for this program this year, which will uplift over 2 crore merchants, who use Paytm in their daily lives,” the company said in a statement.
Merchants who do the most transactions through Paytm app before Diwali will be rewarded with certificates for being the top merchants and will also receive free soundboxes, IoT devices and many more.
The statement said that customers who scan the Paytm QR code at the store to make payments through the Paytm app, will get cashback on every transaction.
“India has made significant strides in its Digital India mission, which empowers everyone with technological advancements. This mission is bound to contribute to the growing economy of the country.
Vijay Shekhar Sharma, Founder and CEO, Paytm said, “Paytm’s Guaranteed Cashback offer is to recognize the top merchants who are at the heart of India’s growth and have made Digital India a success.
Paytm will also be offering its Soundbox, an audio device from the company that tracks transaction status, to eligible merchants through its Paytm for Business app at 50 percent discount.
Abhishek Singh, President and CEO, Digital India Mission, said that in the last six years, the Digital India Mission has grown manifold to put India on the global innovation map.
“Paytm’s guaranteed cashback offer will encourage millions of merchants in India to rely on digital payments and embark on the path of innovation and contribute to the cashless economy,” Singh said in the statement.

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