The pet food market – currently worth Rs 3,500 crore – grew 16% in 2019 and 20% in 2020. Since then, the category has predicted a 68% increase in sales of pet products with Euromonitor, a London-based market research company. 2025. “The category has reached a massive and 30% annual growth in the last two years making it one of the fastest growing in the FMCG industry,” says Ganesh MapThe MD of Mars Petcare told TOI.
a company selling brands like Pedigree, Royal Canin And Whiskas plans an investment of Rs 500 crore for expansion in Telangana as the pet population is set to grow, with more consumers turning from homemade food to packaged food for their dogs and cats . “In India, people still feed kibbles to their dogs as treats—the penetration or awareness is so low,” Ramani said.
The hospitality sector also took advantage of the opportunity as more people started traveling with their furry companions during the pandemic. The ‘pet-friendly’ filter has become the third most used filter on Booking.com, with its usage doubling since the start of the pandemic. From five-star hotel chains like ITC Hotels, Indian Hotels Company and Marriott International to cafe companies like Café Coffee Day (CCD), hundreds of hotels and resorts adopted a pet-friendly policy during the pandemic. ,
And as someone who has already been operating pet-friendly boutique properties before the pandemic, hospitality industry veteran and founder of Tree of Life Resorts and A Dog’s Story, Himmat Anand That said, the trend is here to stay. “For example, reservations at our Dogs Story properties go in the name of pets.
From the location to the menu, everything is curated for the pets. And, we are expanding,” said Anand. In the retail sector, apart from established retailers seeing increased sales of pet products, new entrants have caught the attention of investors. Surat based pet supply platform zoivane Just raked in significant seed capital.
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