While the government is probably still looking at how to regulate the content of OTT platforms, it has reached out to streaming platforms to participate in the 52nd International Film Festival of India (IFFI) in Goa. For the first time in its 5 decade journey, the International Film Festival of India will see the entry of over the top (OTT platform) players. Sources in the Ministry of Information and Broadcasting tell News18 that the covid times have redefined the movie watching space with OTT emerging as the premier platforms for the consumers of cinema and series. Estimates suggest that the pandemic meant they were the chosen platform over traditional mediums, earning them huge revenue.
Sources say that the government has got tremendous support from top platforms from Netflix to Amazon Prime Video. Netflix has proposed the India premiere of Jane Campion’s world famous film The Power of the Dog. The film had its world premiere at the 78th Venice International Film Festival, where Jane Campion won the Silver Lion for Best Direction. The OTT giant has also proposed to conduct a preview of Episode 1 of ‘Aranyak’ as well as ‘In Conversation’ with the leading talent from the series. Aranyak is an upcoming crime thriller series starring Raveena Tandon, Ashutosh Rana and others. Recently, the streaming platform CEO Reed Hastings had a meeting with I&B Minister Anurag Thakur during his visit to India.
Reading: Goa Governor calls IFFI ‘International Filmfare’, says it will be more ‘fair’ in Goa
Amazon Prime Video, which was embroiled in controversies over its series Tandav, which forced the makers to issue an apology and make changes to the script, will also participate. The stars of his critically acclaimed series The Family Man – Manoj Bajpayee and Samantha Akkineni – have been confirmed to attend the opening ceremony. The makers of The Family Man, Raj Nidimoru and Krishna DK will also be hosting a masterclass.
Break Point of Nitesh Tiwari and Ashwiny Iyer Tiwari’s popular documentary series ZEE5 on Leander Paes and Mahesh Bhupathi, is being prepared exclusively for IFFI. Other streaming platforms have also shown eagerness to showcase their web series. Announcing this new entry of IFFI, I&B Minister Anurag Singh Thakur said that “Different types of stories make India a content subcontinent.”
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