Riding on the change that e-commerce is bringing to the auto sector, HailstoneHomegrown ride hailing service forays into automotive e-commerce. Ola announces its Automobile Marketplace Ola Cars On October 7, the company said in a statement that Ola will offer to purchase, finance, insurance, register and maintain vehicles sold on the Cars platform. The platform will also provide vehicle service and diagnostics along with accessories. Platform users will also be able to sell their used cars.
According to the company, the platform will start with pre-owned cars and will gradually include new vehicles from Ola Electric and other manufacturers. The company aims to make it “a one-stop-shop for customers looking to buy, sell and manage their cars hassle-free.”
The vehicle-for-hire company said the platform will initially start operations in 30 cities and plans to reach 100 cities by next year.
The platform’s website is already functional and offers to choose from in six cities – Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai and Pune. The product pages of the various listed cars, which appear to be studio-photographed by Ola, also contain detailed inspection reports and lists the issues with the vehicle.
The announcement comes at a time when there are widespread expectations that e-commerce can fuel the growth of the auto-sector in India. It is also being discussed whether taking over the e-commerce vehicle buying and selling process will fundamentally change the way people buy vehicles. While Droom, another already established auto e-commerce platform, is trying to woo its users by offering easy returns and asking them to forget about the free test drives in its recent ad campaign, Ola Cars brand new website Not shying away from showcasing her ‘Free Test Drive’. ‘ button in front.
On its website, the platform claims to offer doorstep test-drives, 266-point inspections, and fixed-price insurance. For users who want to sell their cars, the platform promises “best-in-car evaluations” and “open book paperwork.” Car owners can submit their cars details and website on the platform assuring to contact them soon.
With the announcement of the new platform, Ola has appointed Arun Sirdeshmukh as the Chief Executive Officer of Ola Cars. Sirdeshmukh has previously worked with Amazon where he headed Amazon Fashion and Reliance Trends where he served as CEO and Director.
Recently, Ola Electric, a subsidiary of Ola Cabs, launched its electric two-wheelers and used the ride-sharing app to bring customers in for their pre-bookings, leading to the first day of sales when the company announced Claimed to sell four scooters per second. twenty four hours
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