Last Update: January 31, 2023, 2:45 PM IST
Nothing Phone 1 launched in the US
The company focused on markets like India and Europe with its first device but now things are likely to go a notch higher.
The Nothing Phone (2) is coming later this year and the company says it will focus on the US market with the new smartphone. Nothing hits the market like the latest phones (1) India and Europe but the company strangely left the US out of its launch plans.
Nothing is going to change with the phone (2) launching in late 2023, as noted by CEO Carl Pei in a statement. interview This week.
Pei was asked the reason for not launching the first phone in the US, to which he said that the device was not built to support the bands used by US carriers.
He also mentioned that since the company was just beginning its journey in the mobile sector, it did not have the necessary resources to comply with the country’s certification process. Pei even points out that having a small team of engineers for the mobile team forced the company to outsource work, which has now changed with the expansion of the team to meet the needs of different markets. has gone.
Nothing beats the launch of the In Ear series TWS earbuds in this segment, and its success has convinced Pei & Co. about the potential success of their smartphones in the near future.
As for the Nothing phone (2), Pei says the device will be more premium, but doesn’t want to put a ‘flagship’ tag on the product. Without giving more details about the upcoming product, Pei indicated that the company is ready to take on big players like Xiaomi and OnePlus, which have elevated their portfolio to have premium devices with products like Xiaomi 12S Ultra and OnePlus Is. 10 Pro, respectively.
The company is also focusing on improving the software experience of its first Nothing phone, and we expect to see and hear more about the phone (2) in the coming months.
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