No Asian Barbie in Tokyo Olympics collection: US toymaker Mattel faces criticism for being non-inclusive

US toymaker Mattel, which made famous Barbie dolls, has recently been criticized on social media. Tokyo Olympics Despite Japan hosting the event, an Asian Byrdie doll was not included.

According to a report in the Independent, Mattel said the purpose of this collection of dolls is to “empower girls to participate in sports” and “find the athlete within.”

The company worked with Olympic organizers to create the dolls in this collection and specifically focused on new sports in the Olympic program. Therefore, the collection features barbies representing five new sports such as baseball/softball, sport climbing, karate, skateboarding, and finally, surfing.

In a press release quoted by The Guardian, Mattel’s Chief Franchisee Officer Janet Sue said, “Tokyo 2020 is a momentous event that brings the world together through sport and inspires fans of all ages. Mattel Tokyo 2020 The collection honors these sports and inspires a new generation through Olympic spirit and outstanding athletic tradition.”

This collection was introduced by the toy company as inclusive and innovative. In a tweet shared by Barbie’s official handle, Mattel said that the company is committed to empowering children to participate in the Games by capturing the fun and friendship of the season and inspiring children to find an athlete.

However, the absence of Asian Barbie went unnoticed and angered many on social networking sites like Twitter and Instagram.

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