NFT Entering Bollywood: Salman Khan, Amitabh Bachchan Join The Crypto Bandwagon

Mumbai: Cryptocurrencies have entered Bollywood with a bang with the backing of megastars like Amitabh Bachchan, Salman Khan and Ranveer Singh.

After launching his non-fungible token (NFT), Bollywood superstar Amitabh Bachchan has joined Coin DCX as its first brand ambassador, while Salman Khan has launched his NFT and many more celebrities will soon launch their NFTs. .

Sumit Gupta, Co-Founder and CEO – CoinDCX Said, “We are honored to have Mr. Bachchan as our brand ambassador. Being a crypto investor himself and having recently launched his own NFT (Fungible Token), Mr. Bachchan has entered the crypto space. are well versed. Their knowledge will prove valuable in building trust and credibility among new users. We are sure that their association with CoinDCX will help us bring greater visibility to the crypto world and develop a strong brand recall for us. will do.”

Amitabh Bachchan was the first Bollywood actor to launch his NFT last month with Beyondlife.club.

In an ad for CoinSwitch, Ranveer Singh, the star of some of the top blockbusters, has given a rap in Hindi about how simple crypto trading can be.

What are NFTs?

“Irreplaceable” more or less means that it is unique and cannot be replaced by anything else.

An NFT is a crypto asset that represents an intangible digital item such as images, videos, collectibles or in-game items. Digital holdings with unique identification codes can be bought or sold like any other type of commodity, but do not have their own actual existence. The owners of NFTs are listed on the blockchain and trade them as a stand-in for the digital asset it represents.

Most NFTs are part of the Ethereum blockchain, a cryptocurrency, such as Bitcoin or Dogecoin, but its blockchain also supports these NFTs, which store additional information that makes them work differently from the ETH coin. It is worth noting that other blockchains may implement their own versions of NFTs.

According to a report by market tracker DappRadar, as crypto-mania intensifies, non-fungible token (NFT) sales volume reached $10.7 billion in the third quarter of 2021, which is eight times more than the previous quarter.

global successful nft

  • In March, a piece of digital art was sold at Christie’s for $69.3 million, setting a new height for a unique but emerging style of art known as NFT, and known to the world as Beeple. The known artist was formerly completely occupied by the artists who produced the actual work.
  • Tesla CEO Elon Musk got into the NFT frenzy by selling a song about non-fungible tokens as non-fungible tokens.
  • Twitter CEO Jack Dorsey sold his first tweet as an NFT for $2.9 million, which he donated to charity.
  • At an auction, an NFT artwork created by the humanoid robot Sofia in partnership with 31-year-old Italian digital artist Andrea Bonaceto, employing artificial intelligence, fetched more than $700,000, making it the first sale for a digital artwork.
  • The “Charlie Bit My Finger” video, one of YouTube’s first and most popular viral videos, was removed after its creators auctioned it off as an NFT for $760,000, making it the latest meme to be sold on the blockchain. Gaya. Fascinating NFT Frenzy.
  • According to reports, 51 buyers participated in an auction in June for NFTs of the original source code for the World Wide Web, which went to Sotheby’s online auction for $5.4 million.
  • Scottish tennis player Andy Murray is the latest to capitalize on the non-fungible token (NFT) craze, with the cryptocurrency commemorating his Wimbledon 2013 win at auction for $177,777, according to WENEW, the platform that hosted the sale in July. happened.

With celebrities endorsing cryptocurrencies and launching their own NFTs, the crypto craze is gaining momentum in India, with Salman Khan selling over millions of BOLLY tokens within hours of launch.

According to Bollycoin, the sales numbers affected the Indian NFT and cryptocurrency industry, resulting in the sale of over 1 million Bolly tokens in just three hours. The craze continued, with nearly 2 million tokens sold in less than 7 hours. The frenzy continued as the public consumed over 3 million Boli coins in just 24 hours.

Kumar Gaurav, CEO and Founder of Casa believes that Bollywood advertisements will boost the crypto market in India. Kumar told ABP News, “Amitabh Bachchan and Salman Khan have crores of fans in India, and they do what their stars do. I hope the crypto market in India is now from the Rs 30,000 crore level to Rs 1 lakh crore. will exceed.”

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