One World Trade Center, symbolizing the eternal goodness of New York City, has been decorated with Diwali-themed animations for the first time. The animation went live on November 2 at 6 pm (local time) and continued until November 4.
Dubbed the All-American Diwali Experience, it also included a spectacular fireworks display that was watched by onlookers on either side of the Hudson!
Mark Domino’s of Durst Organization said, “We are excited to create and curate the colorful imagery of Diwali on the WTC platform to bring messages of peace, harmony and unity.”
Rahul Walia, Founding Trustee, South Asian Engagement Foundation, said, “There is no better symbol of the victory of resilience than the World Trade Center and we are very fortunate to be working with the Durst organization to take this message to all. “
Organized by the South Asian Engagement Foundation, a New Jersey-based non-profit, the All-American Diwali Experience was dedicated to the nation’s first responders.
The NYPD organized a ceremonial Color Guard with One World Trade Center as the backdrop. American singer/actress Mary Milben also performed the American national anthem and a poem from the popular Diwali hymn – Om Jai Jagdish Hare.
Read | Diwali 2021: Join this great dance party playlist
“We are extremely honored that the first annual All-American Diwali is dedicated to the police officers of New York City. As an Indian-origin police officer, I am specially honored to light up One World Trade Center for this festival. Excited, a symbol of the enduring spirit of our city.”
Details Anand Narayan, president of NYPD Desi. Major beneficiaries of the ‘All American Diwali’ celebration include crypto exchange, Crosstower and Atlanta-based 27th Investments, a national investment firm. IndiaSpora served as a community mentor and supporters include EQ Factor, Touchdown Media and Kavan Foods. Varun Patel, an Indian-American artist of thought and love, provided the inspiration for the animation.
“Diwali is a time that celebrates family and universal compassion, and we are grateful to share the values of solidarity and peace with the greater New York community. The Crosstower team is proud to partner with the inaugural All American Diwali “Special occasion on Hudson, marking this day,” says Kapil Rathi, CEO and Co-Founder of Crosstower.
Anil Damani, CEO, 27th Investments says, “The all-American Diwali not only embodies the spirit behind the festival, but also integrates itself into the fabric of America. 27th Investments is proud to support this experience. “
At SAEF, the work is dedicated to building a strong brand by empowering the Indian American community and catalyzing dialogue among Indian Americans.
Future plans to achieve this objective include a digital mural depicting 75 years of India’s democracy, a national STEM competition, an Indian edition smorgasbord and an all-American Holi in Governors Island, NY.
All American Diwali is a trademark and copyright of the South Asian Engagement Foundation. The South Asian Engagement Foundation is a registered 501c 3 non-profit organization based in New Jersey.
SAEF’s mission is to enhance leadership in Indian American communities by providing encouragement using educational initiatives and civic engagement. Among its initiatives, SAEF supports programs such as the South Asian Spelling Bee and Cricket Bee. SAEF’s vision is to continue to support and organize educational initiatives and cultural outreach to expand national awareness of the Indian American community
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