Netflix today announced a strategic multi-year partnership with the Rock On, Zindagi Na Milegi Dobara, Lakshya, Toofan and Don franchises with Ritesh Sidhwani and Farhan Akhtar’s Excel Entertainment, the banner behind the cult classic Dil Chahta Hai. . This creative tie-up matches Netflix’s exciting and diverse series slate in India.
As one of the pioneers in on-demand long-form storytelling, Excel Entertainment will produce a variety of stories for Netflix members in over 190 countries under its series banner Excel Media & Entertainment, beginning with two projects. Together, titled Dabba Cartel and Queen of the Hill. .
Dabba Cartel is the story of five housewives who run a high-stakes secret cartel. Style, Ambition, Love, Friendship and Betrayal Set in the backdrop of jazz-rich 1960s Mumbai, Queen of the Hill narrates the dynamic relationship between two aspiring women who will change the city forever.
Monica Shergill, Vice President, Content, Netflix India said, “We are excited to join hands with Excel Entertainment, one of India’s pioneering creative studios. They have consistently pushed the boundaries of entertainment and given us stories that have stood the test of time. We are delighted to welcome him to Netflix.”
Ritesh Sidhwani and Farhan Akhtar, Producers, Excel Entertainment said, “Our partnership with Netflix marks a new global chapter for Excel Entertainment after 20 years of storytelling. We are excited about the opportunity to create a variety of extraordinary stories to entertain people in India and around the world. We are thrilled to begin this next chapter with Netflix.”
read all breaking news, breaking news And coronavirus news Here
.