New Delhi: Nearly 80 percent of smartwatch users who have an iPhone own an Apple Watch, the highest share of any brand, a report has revealed. According to Counterpoint Research, Google Pixel users come a close second with 71 percent of Pixel smartphone users who own a smartwatch saying they own a Google Pixel Watch.
Apple has managed to capture a 56 percent share of the US smartwatch market by 2022. Meanwhile, of Samsung smartphone users who own a smartwatch, only 40 percent use the Samsung Galaxy Watch, the report noted. ,Also Read: PM Narendra Modi As Rockstar, AI-Generated Images Of Other Global Leaders Wow Netizens,
While Apple sold roughly one Apple Watch for every three iPhones in Q4 2022, Samsung sold only one Galaxy Watch for every 10 Galaxy smartphones in the US. ,Also read: Uday Kotak calls US dollar ‘biggest financial terrorist’, later clarifies,
“The US smartphone market is dominated by Apple and iOS, and iPhone users are more likely to switch to other Apple products because of better interoperability,” said research analyst Matthew Orff.
With Apple’s smartphone installed base share exceeding 50 percent, it has a huge potential market to target with the Apple Watch, while other smartwatch brands fight for the rest of the pie.
“According to Apple Watch users, the most important reason they chose their current smartwatch was that they liked the brand,” said ORF.
The top three smartwatch features according to respondents are health and activity tracking, information access, and messaging and calling, with health and activity tracking being most popular among older users and notification checking more popular among younger users.
Popular health and activity tracking features include step counter, sleep tracker, heart rate monitor, and blood oxygen monitor.
Meanwhile, users are also using their smartwatches for connectivity – messaging and calling friends, family and colleagues, along with notifications from social media.
“Smartwatch users are highly satisfied with their devices, citing health and fitness tracking, as well as notification access, as central uses. This shows there is room for educating consumers on the benefits of smartwatches in everyday life and This further boosts the adoption of the form factor,” said senior analyst Arushi Chawla.
Additionally, 77 percent of respondents said that Apple was their most preferred brand for their next smartwatch.
The report noted, “The share of respondents willing to pay $500 or more for their next smartwatch was twice the share of those who said they spent $500 or more on their current smartwatch, Which suggests rising ASPs for the segment.”