NCPCR had sent a notice to Mondelez International India on 21 April.
The NCPCR has also directed the company to send a detailed explanation or report within seven days to apprise the panel of the matter.
The National Commission for Protection of Child Rights (NCPCR) has issued a notice to Mondelez International, India – the company that markets Bournvita to withdraw all misleading advertisements, packaging and labels following allegations that the product has a high sugar content. May be harmful to children. The NCPCR has also directed the company to send a detailed explanation or report within seven days to apprise the panel of the matter.
The notice issued by the NCPCR on April 21 was addressed to Deepak Iyer, chairman of Mondelez International India, reported PTI. It said it has taken cognizance of a complaint that Bournvita masquerading itself as a health powder/health drink that promotes growth and development of a child, “contains a high percentage of sugar” and substances that ” can have harmful effects on the health of children”. ,
“In this regard the Commission observed that the product manufactured by your company is misleading the customers through its product packaging and advertisements. The Commission has observed that your product labelling, packaging, display and advertisement claims are misleading to the general public are misleading,” the notice read.
While the Food Safety and Standards Authority of India (FSSAI) is yet to refer to the Bournvita issue, the regulator noted in a statement earlier this month that it has taken note of various media reports, which have been linked to various health claims. Includes thoughts on social media about. made by food Business operators (FBOs) in the country.
The notice also states that FASSAI will “proactively play its statutory role for the sake of consumers by taking action against FBOs reported to be involved in any kind of false/misleading claims on food products” to protect the interests of consumers. is discharging and ensures fair business practices.” Systematic development of the food industry in the country”.
NCPCR is a statutory body constituted under section 3 of the Protection of Child Rights Act, 2005 to protect child rights and other related matters in the country.
The notice comes weeks after a video of social media influencer Rewant Himatsinhka went viral in which he said Bournvita has high sugar content. The video got nearly 12 million views. He also said that the tagline of Bournvita “Tayyari Jeet Ki” should be changed to “Tayyari Diabetes Ki”. He later removed the video from all platforms after the company served him a legal notice.
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