New Delhi: Online searches on Google for ‘Naatu Naatu’ have increased by 1,105 per cent worldwide after the super-hit song from Telugu blockbuster `RRR` won the Best Original Song award at the 95th Academy Awards. Sifting through Google search trend data by Japanese online casino guide 6 Takarakuji, it was found that online interest for `Naatu Naatu` exceeded the average volume by 10 times just hours after the Telugu language film won the Oscar award .
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The findings state, “The Indian song has become a popular sensation on TikTok with 52.6 million views since its release in March last year.” The song features a high-tempo beat and a dance battle between the great revolutionaries and their colonial masters. A spokesperson for 6Takarakuji said, “History was created during this year’s Oscars ceremony as ‘Naatu Naatu’ became the first song from an Indian film to win in the Best Original Song category.”
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The song garnered the likes of music heavyweights such as Lady Gaga and Rihanna, a testament to the song’s immense popularity, as highlighted by the huge increase in this data.
“During the Oscars ceremony, the electrifying live performance of the song by singers Rahul Sipligunj and Kaal Bhairav received a standing ovation from the crowd, and this historic win will give ‘RRR’ and ‘Naatu Naatu’ some well-deserved exposure,” added the spokesperson. Went.
Bhairav and Rahul were over the moon after meeting Rihanna at the 95th Academy Awards. Bhairav shared a picture taken with the nine-time Grammy award winner. Sipligunj and choreographer Prem Rakshit were also seen with the superstar singer. Prime Minister Narendra Modi also congratulated music director MM Keeravani and lyricist Chandra Bose for winning the prestigious Oscar award for their song.