To make travel more attractive and convenient, Central Railway and SugarBox Networks have initiated the ‘Content on Demand’ service in Mumbai local trains from February 11. Mumbai local train commuters will now be able to enjoy watching movies, TV shows, and news for free while traveling in locals.
Anil Kumar Lahoti, General Manager, Central Railway said Central Railway is the backbone of public transport in Mumbai. “We witness footfalls of 45 lakh passengers daily across our suburban network during pre-covid times. Often, for commuters, this travel time is an opportunity to spend uninterrupted time on their devices. If we could empower them simply by integrating technology into our services , then it could strengthen our goal to stay future-forward and customer-centric,” Lahoti said.
Speaking about creating solutions for Central Railway, Rohit Paranjpe, Co-founder and CEO, SugarBox Networks said that Mumbaikars spend a large portion of their time traveling, there is a need to ensure they have access to uninterrupted digital connectivity during transit. “Through this partnership, we aim to make Mumbai a stellar example of in-transit connectivity and make it a digitally equipped travel line,” he added.
Read also: IRCTC issues essential guidelines for passengers to follow during journey
This service is completely free, passengers will not have to pay any extra charge for the service. Apart from watching entertainment shows, passengers can shop without spending internet data. To enjoy the free service, travelers will have to download the `Sugarbox app`. With the help of Central Railway and Sugarbox Networks, this service has started only in 10 local trains of Central Railway, however, in the coming few months this service will be started in all trains, officials said. Sugarbox will not charge anything, it is free, no network hassle, passengers can listen and watch movies, serials, news, and songs without any interruption, it added.
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