This is Meta’s first foray into rolling out products that use generative AI technology.
Social media giant Meta Platforms Inc joined the generative AI product race on Thursday, saying it will begin testing artificial intelligence-powered advertising tools that can create content such as image backgrounds and variations of written text.
Social media giant Meta Platforms Inc joined the generative AI product race on Thursday, saying it will begin testing artificial intelligence-powered advertising tools that can create content such as image backgrounds and variations of written text.
Meta executives said at a press event in New York that a select group of advertisers will be invited to experiment with the tools in a “testing playground” that the company is calling an AI sandbox.
Executives declined to specify how many advertisers would initially have access to the space, saying only that the group was small.
He said Meta plans to provide access to more advertisers in July and integrate some of the features into general-purpose advertising products.
The announcement marks the first time the Facebook and Instagram owner has rolled out products that use generative AI technology, which scours vast stores of past data to generate new content such as prose, art and software code. Is.
A frenzy of interest and investment has swirled around the technology since Microsoft-backed startup OpenAI launched chatbot ChatGPT in the fall.
Meta’s announcement came a day after its top digital advertising rival, Alphabet’s Google, said it would begin offering integrations of the technology into its search, email and photo products.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
