The company said it will start testing the program on Instagram in the coming weeks.
Meta is also developing the program by testing a new payout model that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels.
Meta (formerly Facebook) has announced that it is updating and expanding its ads on Reels test (or monetization program) on Facebook, making it possible for more creators to earn money for their engaging Reels.
The company said it will start testing the program on Instagram in the coming weeks.
Meta is also developing the program by testing a new payout model that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels.
“This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people,” Meta said in a blogpost on Tuesday.
The company started testing ads on Facebook Reels last year so creators could monetize their reels.
According to the tech giant, payouts in the test will be determined by the number of plays, ie, the better the creators’ reels perform, the more they can earn.
“We are learning through our tests that pay for performance is better able to balance everyone’s needs. Many factors outside the control of creators have traditionally affected their ad earnings, such as the content of their how many ads have already been shown to the person viewing or whether there is a relevant ad to deliver to that audience,” Meta said.
“With a performance-based model, creators can focus on creating content that is resonating with their audiences and helping them grow; Advertisers get access to more ad inventory to reach more people; And people get a more consistent viewing experience with more relevant ads.”
In addition, the company noted that all creators invited to test will automatically be added to the new payout model, and that ads will be moved to test creators on Facebook Reels in the coming weeks.
“To check if you’re part of this introductory program on Facebook, go to the Professionals Dashboard and go to the Monetization Tools section. If you’re invited, you should see ‘Ads on Reel’ and you’re ready to start onboarding.” set up,” Meta said.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
