New Delhi: Men’s fashion is a topic that not every influencer touches on. Breaking stereotypes and making room for men is not an easy task. The adoption of luxury lifestyle among consumers and increasing urbanization has given rise to a modern segment of consumers with a passion for the current fashion. Interestingly, fashion is an industry that is ever-evolving and has always been changing with pride. Changing fashion trends is an important part of the identity of the fashion industry.
Fashion isn’t really about wearing weird clothes and walking down the street. It’s all about wearing your style statement with confidence. It’s about seeing what suits your personality and what sets your mood right.
Despite its massive market size and never-ending demand, the fashion industry suffered a severe setback during the COVID-19 pandemic and both customers and brand owners are trying to navigate the aftermath of the crisis. Speaking about the latest trends in the fashion industry and its future graph, fashion expert and influencer Sanket Mehta says that in the last five years, India has kept up with the latest fashions and trends and has been changing men’s fashion from cool casual to streetwear. Have seen till
He said, “Slowly and gradually, the lines between men’s and women’s fashion are blurring. You would often see women shopping from the men’s clothing section and men shopping from the women’s accessories section. “
Speaking further about the latest trends in the industry, Mehta said that the fashion culture that has recently caught on in India is thrift shopping. The fashion expert said, “People are now open to buying used clothes, as long as they are in good condition and keep up with the latest trends. Cycling and sustainability are becoming an integral part of the fashion industry.”
Mehta said, “During the lockdown, many small businesses suffered huge losses. Due to the social media platforms and the awareness created by their users, small brands are getting good traction now. Buyers are keen to buy clothes from them.”
Speaking about the advent of online platforms and its impact on the fashion industry, Mehta said that social media platforms and OTTs expose the audience to fashion trends from around the world. He also pointed out that people in India are accepting smaller up-and-coming Indian brands that they find on social media platforms.
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