Last Update: April 30, 2023, 13:34 IST
Audrey Azoulay said that this book is an opportunity to pay tribute to a monument of the world’s radio heritage. (Twitter)
“This book is not just about this extraordinary broadcast – it is also a testament to the tremendous power of radio to bring people together,” wrote UNESCO Director-General Audrey Azoulay
Audrey Azoulay, director-general of the United Nations Educational, Scientific and Cultural Organization (UNESCO), wrote a message for the special book to mark the 100th episode of PM Narendra Modi’s radio show Mann Ki Baat, to be aired on Sunday.
He wrote, “The Prime Minister’s Mann Ki Baat program is definitely one of the most popular programs with millions of listeners in more than 50 languages and dialects.” “However, this book is not just about this extraordinary broadcast – it is also a testament to the tremendous power of radio to bring people together,” she said.
Emphasizing the importance of radio, he said: “With radio, it has never been more true that the medium is the message. Radio has been a part of all of our lives since its invention over a century ago. From far-flung to long wave, and now expanding into the growing realm of digital radio, web radio and podcasts, its reach continues to grow. It’s truly a universal medium.”
“Radio also conveys the message of closeness, belonging and diversity. There can be no other medium which has the same type of content and programs produced, plurality of opinions and cultural expressions, even with the number of languages available. This is what makes it such a valuable ally in crisis situations. UNESCO harnessed this potential in sub-Saharan Africa, creating a pedagogy through the airwaves for children isolated and out of school by the Covid pandemic. and we continue to use radio to educate, for example Afghanistan where we work with local stations to broadcast content related to health and safety for millions of young Afghans.”
He added: “Radio also conveys a message of freedom, because it is a window to the world. A century after its invention, radio is still one of the most responsive, engaging media, providing new ways to interact and participate in conversation.” – especially the most disadvantaged. And UNESCO is dedicated to ensuring that it remains so in defense of press freedom and media pluralism. For all these reasons, UNESCO celebrates World Radio Day every year on 13 February. celebrates – but also through publications like this one.
“Prime Minister’s Mann Ki Baat program is definitely one of the most popular programs with crores of listeners in more than 50 languages and dialects. However, this book is not just about this extraordinary broadcast – it is also a testament to the tremendous power of radio to bring people together. This book is therefore an opportunity to pay tribute to a monument of the world’s radio heritage and to call on everyone to celebrate radio and its values,” she wrote.
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