edited by: Shreeja Bhattacharya
Last Update: March 02, 2023, 11:21 AM IST
Manish Malhotra to conclude Lakme Fashion Week in partnership with FDCI in Mumbai on March 12.
Witness the Lakmé Unapologetically MÉ X Manish Malhotra Diffuse Grand Finale at Lakmé Fashion Week in partnership with FDCI.
After receiving an overwhelming response in Delhi for his Bridge line Diffuse at Lakme Fashion Week x FDCI in March 2022, celebrated costume and fashion designer Manish Malhotra Lakmé Unapologetically ME x Manish Malhotra Diffuse Grand Finale in the city of dreams, Mumbai returned with
In 2022, Manish Malhotra introduced Diffuse, a conscious-price bridge line, to welcome an already existing audience into the fold. The inspiration behind Bridge Line is about finding your core and yourself. Attainable and accessible to the young demographic, Rekha made a splash with the print, Manish Malhotra’s first ever.
According to Manish, this generation believes that ‘it is okay to move forward and break the rules, not follow a fixed pattern and this sometimes leads to great innovations. Known to make every outfit special and celebratory, Diffuse perfectly blends the designer’s classic glamor with ample room for self-expression.
Oscillating between wear and tear requires a lot of planning, research and most importantly, a change in mindset of the entire team working on it. The line became a favorite style for celebrities like Shraddha Kapoor, Madhuri Dixit, Nysa Devgan, Neetu Kapoor, Shanaya Kapoor, Siddhant Chaturvedi, and more. Jhanvi Kapoor to name a few.
The coming together of two strong entities of fashion and beauty means it’s going to be one helluva extravaganza showcase. In an earlier interview with News18, Manish Malhotra shared that Diffuse is about breaking the binary constructs of the society. Similarly, Lakmé’s campaign #UnapologeticallyMÉ celebrates those who proudly embrace beauty and inspires everyone to confidently embrace their love for fashion and beauty.
Commenting on the campaign, Harman Dhillon, Vice President, Skincare and Color Cosmetics, Hindustan Unilever Ltd. said, “As India’s first and largest makeup brand and premium skincare brand, Lakmé has always strived to lead the narrative on fashion and beauty. I am proud to have and am now making an impact at this intersection. The #UnapologeticallyMÉ campaign celebrates and supports every woman’s right to pursue her passion for beauty without regret. It is a campaign whose philosophy will also be brought alive at the Grand Finale of Lakme Fashion Week, along with new product launches to make Indian women fabulously beautiful.
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