MakeMyTrip launches an NFT collection to celebrate Indian tourism

Homegrown travel website MakeMyTrip is foraying into NFTs. The company has launched a new NFT collection which is designed to celebrate some of the most popular travel destinations in India. NFTS are designed by AI Bots, an online community of digital artists. The first batch of these artifacts have landscapes from Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan and Andaman and Nicobar Islands.

NFTs have been designed using Generative Adversarial Networks (GANs) – a tool that requires the creator to upload multiple images and train AI algorithms to produce the final artwork or versions thereof. NFTs are priced at Rs 14,999 and are available at www.makemytrip.com/nft.html (which redirects to NFT marketplace Nagegen). There are 25 tokens for each artwork in the collection and are available on a first-come-first-served basis. The sale of NFTs started on March 9. Sunil Suresh, Chief Marketing Officer, MakeMyTrip said, “We are giving travel enthusiasts a never before chance to own this beauty in the digital domain.” MakeMyTrip’s NFTs are transformative clips. Represent the culture and tourism of the said state or region.