Disappointing queues last for several months – even half a year for some popular products, such that customers scramble to get deliveries during festive periods, especially when prices are rising (Due to costly items and inputs). They may have to pay more in case of higher retail price at the time of delivery.
The wait is on a wide range of products, from hatchbacks like the Maruti Swift and Hyundai i10 to entry SUVs like the Nissan Magnite and more premium Hyundai Creta, and Kia Seltos, and to luxury cars from Toyota and Mercedes. benz
Beyond Shore Auto for Delivery Exists: If you want to buy the new iPhone 13 above Rs 1 lakh from Apple’s India online store, there is a waiting period of around one month.
Too many wait-listed buyers because ‘brand image’ is damaged
Sony’s PlayStations 5 shows up ‘out of stock’ on the company’s official website. The same is the case for premium vendors like Dyson, whose V11 vacuum cleaners have a one-month wait, and washing machines and imported refrigerators from Bosch Siemens that again take long waiting periods.
Like customers, companies are equally disappointed, especially when they not only have to face the wrath of their dealers, but in equal measure with customers. Many of the wait-listed buyers expressed their dismay on social media, damaging the reputation of the brand.
Shashank Srivastava, director (sales and marketing), Maruti, said, “I have never seen a situation like this in my long career.” You. “The waiting period is for all models for almost all manufacturers. Companies are under stress due to lack of supply. Maruti announced a 40% reduction in production for October due to semiconductor shortages, up from a massive 60% cut in September. “We have a pending delivery backlog of 2.15 lakh cars,” Srivastava said. Hyundai has a pending delivery list of around 1 lakh cars, Kia 75,000, Nissan 25,000 and Toyota 14,000.
Waiting is among manufacturers, which also include Tata Motors, Mahindra & Mahindra and Toyota that sell models such as the Fortuner and Innova.
The concern for the customer is that prices are on the rise, and have risen on average by about 5% since the beginning of this year.
Mercedes-Benz India MD Martin Schwenk said there is “unprecedented demand” and waiting lists range from four weeks to 32 weeks. On the electronics side, the situation remains equally tough to meet the strong order flow. Meghna Singh, director of Apptronics – Apple’s largest retailer with 47 stores – said demand has been phenomenal. “The new iPhone 13 saw us sell most of the opening stock in just 2-3 days. Demand is still higher than supply, and there is a possibility that you may not find particular types or colors easily. ”
Neeraj Behl, MD, BSH Home Appliances said the situation is difficult. The companies say they are communicating with customers about the backlog and the difficult situation in order to “maintain transparency and trust”.
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