Lechindi Mahila Lokam producer uses old videos of Nandamuri Balakrishna to promote his film

Film producers and actors are exploring new ways to promote their films on various platforms. Social media provides unique and interactive ways to engage with audiences. It has really bridged the distance between the stars and their fans.

Out of the many platforms, the current favorite is Instagram. Looks like the makers of Lechindi Mahila Lokam are making full use of this social media platform to create buzz around the film. He shared an old video featuring Nandamuri Balakrishna, quite fitting for the film’s title, on the film’s Instagram page. Of course, Balakrishna has no idea about it.

The clip is from the time when Balakrishna went among the people. In the video, Balakrishna is seen waking up a child in his arms, who is sleeping on his father’s shoulder. As the child wakes up, the film’s star cast’s boomerang is visible.

This is followed by the official poster of the film Lechindi Mahila Lokam. Ever since it was posted on the Instagram page of Lechindi Mahila Lokam, the video has gone viral, garnering thousands of views.

Watch the video:

Suprita, who is all set to make her Tollywood debut with Lechindi Mahila Lokam, had also shared the video on her Instagram Stories, which has now ended.

Along with Supreeta, Lechindi Mahila Lokam also stars Lakshmi Manchu, Ananya Nagalla, Hari Teja and others in pivotal roles. Directed by Arjun and Kartik, the release date of the film is yet to be announced.

Earlier this year, Laxmi had shared the poster of the film, along with the tagline ‘Kranti has started’.

“My new film has started. Congratulations to our film unit. I look forward to joining Avudama in the shoots from time to time. This is going to be a great entertainer,” she wrote in the caption.

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