New Delhi: Italian super sports car manufacturer lamborghini India had a record year in 2021, exceeding the highest sales in 2019, when it sold more than one car per week. The growth came even as the economy was exiting the Covid-induced recession, and automakers around the world were grappling with production crunch due to the semiconductor crisis.
Part of the German auto group Volkswagen, Lamborghini sells cars such as Huracan And aventador In India, apart from the Urus SUV that it introduced in 2018. In 2019, the company had recorded its biggest volume in India at 52 units, which is considered healthy as its cars are priced above Rs 4 crore (on-road).
Lamborghini’s head of India Sharad Agarwal said the bounce-back for the brand in 2021 was rapid, especially as India started coming out of the deadly second wave of coronavirus and there was uncertainty. About the performance of business and economy.
“However, the demand has been amazing, and there is now a waiting period of between seven months and a year on some of our models. While 2020, the year when the corona outbreak hit the world, was a challenging one for us like the rest of the industry, Things have changed positively since October last year. Demand has been strong since then,” Agarwal told TOI.
The boom in the startup world, which is throwing millionaires at lightning speed, is one of the pillars from which the company is benefiting. “Many of our buyers today are first time buyers of the brand and not from traditional multi-generational business families. They want to reward themselves for achieving success early. ,
Despite this being a niche market, Lamborghini is also rolling out new models and variants in India in line with its global launches (such as the Huracan STO). The company has made a conscious effort to go deep inside the country and make the far-flung affluent aware of its products and their performance.
“They aspire to buy our car but don’t know where to drive. We make special events where they can come and drive.”
Lamborghini recently completed 300 units of sales in India since commencing business in the country, and the last 100 came in the last two years, while crossing the triple-digit mark as compared to 7 years.
Part of the German auto group Volkswagen, Lamborghini sells cars such as Huracan And aventador In India, apart from the Urus SUV that it introduced in 2018. In 2019, the company had recorded its biggest volume in India at 52 units, which is considered healthy as its cars are priced above Rs 4 crore (on-road).
Lamborghini’s head of India Sharad Agarwal said the bounce-back for the brand in 2021 was rapid, especially as India started coming out of the deadly second wave of coronavirus and there was uncertainty. About the performance of business and economy.
“However, the demand has been amazing, and there is now a waiting period of between seven months and a year on some of our models. While 2020, the year when the corona outbreak hit the world, was a challenging one for us like the rest of the industry, Things have changed positively since October last year. Demand has been strong since then,” Agarwal told TOI.
The boom in the startup world, which is throwing millionaires at lightning speed, is one of the pillars from which the company is benefiting. “Many of our buyers today are first time buyers of the brand and not from traditional multi-generational business families. They want to reward themselves for achieving success early. ,
Despite this being a niche market, Lamborghini is also rolling out new models and variants in India in line with its global launches (such as the Huracan STO). The company has made a conscious effort to go deep inside the country and make the far-flung affluent aware of its products and their performance.
“They aspire to buy our car but don’t know where to drive. We make special events where they can come and drive.”
Lamborghini recently completed 300 units of sales in India since commencing business in the country, and the last 100 came in the last two years, while crossing the triple-digit mark as compared to 7 years.
,