Kia India, one of the fastest growing premium car manufacturers in the country, has launched a new wild avatar of the Sonet with a special Auroch Edition. The new variant is equipped with petrol and diesel engines, with prices starting from Rs 11.85 lakh onwards. Kia’s second innovation in the country, the Sonet, has been a huge hit among customers and has sold a total of 2,41,369 units till April 2023. With the growing demand for SUVs in the country, it is expected to get a boost from the launch of the new Auroch variant. Sonnet sales even further.
The new version comes with 6 exterior design iterations, including a wilder look with a stronger front skid plate along with tangerine accents on the signature tiger nose grille. It also gets the Auroch Edition emblem in the front to celebrate the Sonet’s successful journey of almost 3 years in India. The product will now be available in 4 colors – Aurora Black Pearl, Glacier White Pearl, Sparkling Silver and Gravity Grey.
The Aurochs Edition is based on the HTX trim level and is available in four powertrains D1.5 6iMT, D1.5 6AT, G1.0T 6iMT and G1.0T 7DCT. The all-new Auroch variant is powered by a 1.0-litre turbo-petrol engine that generates 120 HP/172 Nm and a 1.5-litre diesel-turbo with outputs of 116 HP/250 Nm.
Customers will continue to enjoy the Sonet’s premium signature interiors that include an 8-inch touch screen with Android and iOS connectivity interfaces, auto climate control, single-pane sunroof and rear air-conditioning vents.
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Mr. Mayank-Sik Sohan, Chief Sales & Business Officer, Kia India, said, “The launch of the Sonet Special Aurochs Edition is a tribute to the immense market success of the Sonet and our unwavering commitment to push the boundaries of design and performance. The highly competitive compact -Innovation in the SUV category. As a young and dynamic brand, we constantly strive to transform ourselves to remain relevant to the evolving needs and preferences of our customers. We believe that with our fresh new Together, the Sonet will become the preferred driving choice for a lot of discerning consumers and help us increase our market share significantly.”
Launched in September 2020, the Sonet is one of the best selling compact SUVs in India. In the calendar year 2023, Sonet has acquired 37,518 new customers, with an average of about 9,400 units per month.