New Delhi: Despite a 50 per cent increase in Indian users’ time spent on smartphones last year and a steady rise in women’s participation in the workforce, only 11.3 per cent Indian women are using smartphones to access payment applications, according to a report on Friday. A report to
A report by artificial intelligence innovation start-up Bobble AI has revealed that barely 6.1 per cent women are active on gaming applications.
Interestingly, the report also showed a higher proportion of women using food apps (23.5 per cent).
Moreover, the share of women in the use of communication apps (23.3 percent) and video apps (21.7 percent) was also higher as compared to paid apps and games.
The findings are based on Bobble AI’s study to understand cell phone usage trends and marketers and users’ subsequent interactions with various platforms.
The research was conducted using first-party data covering the company’s vast base of over 85 million Android smartphones. The report looks at data for the months of 2022 and 2023 to analyze mobile usage trends and the evolution of the mind-set of Indian consumers.
As per the report, the total time spent on smartphones is increasing steadily from January 2022 to January 2023. The data shows that average phone usage is set to increase from 30 percent of the month in 2022 to 46 percent of the month in 2023. ,
Next, the data also found that, on average, users spend more than half an hour per day on their mobile keyboards. The overall data also found that users spent 50 percent more time on their smartphones in the early months of 2023 than in 2022.
The report claims that India spends most of its time on communication apps, social media apps and video apps (76.68 per cent of the total), with the rest of the apps getting a little over 23 per cent of the total time pie. users spend on their smartphones.
Among other apps, lifestyle apps emerged as the most attractive, with users spending more than 9 percent of their time on apps in this category. Apart from these categories, finance, gaming, music and entertainment apps saw engagement of over 1 per cent with respect to time spent, the report said.