In order to increase BCCI’s profit from the media rights of the Indian Premier League, the final bidding could be done after selling the TV and OTT properties separately to get an unfettered winner.
The BCCI on Tuesday floated the tender for IPL media rights for the 2023-27 cycle. This will be the first time since the start of the IPL that an e-auction will be conducted to determine the next holder of the media rights of the tournament.
A Cricbuzz report stated that the Indian Cricket Board has set a combined base price of Rs 33,000 crore (exactly Rs 32,890 crore) for the media rights of the Indian Premier League.
As per the available information, there will be four bundles including one non-exclusive cluster in the tender. Bundle A is for the television rights for the India subcontinent while Bundle B is for the digital rights.
Bundle C, on the other hand, will have rights to the non-exclusive 18 games – the opening match, four play-offs and the nightly games of the double-header. This bundle is only for OTT players and only one player can buy this bundle. The fourth and final bundle is for the rest of the world.
Notably, in the latest Invitation to Tender (ITT), provision has been made for winners of TV rights to challenge digital rights holders, setting up a final round of e-bidding that allows one party to receive both. will provide opportunities. TV and OTT rights. Similarly, holders of digital rights can challenge the winners of Bundle C – a limited non-exclusive package.
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However, only Bundle A winners can challenge Bundle B winners, not the other way around, apparently because the payout by the former will be higher than the latter.
Similarly, Bundle B winners can challenge Bundle C winners. But, the chances of that happening are slim as digital rights holders will pay double for those 18 non-exclusive games.
The entire exercise – with Rs 49 crore for TV rights, Rs 33 crore for digital, Rs 16 crore for 18 non-exclusive sports and Rs 3 crore for Rest of the World rights – may take a few days or more, June 12 After the commencement of e-auction.
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