IPL to auction media rights in Mumbai
What is e-auction?
An e-auction provides an online marketplace for bidders and auctioneers to conduct related transactions.
This is the first time that an e-auction will be conducted to determine the winner of IPLmedia rights. And BCCI is looking forward to continue the online mode of auction in the coming years.
When, where and at what time is IPL media rights auctioned?
The auction is to be held on June 12 at 11 am in Mumbai. However, there is no time limit for the auction. This will continue till the placement of all the bids.
What are the four packages provided for bidding?
There are four specific packages in which e-auction will be conducted for 74 games per season for five years from 2023-27 with a provision to increase the number of matches to 94 in the last two years.
- Package A: Indian subcontinent exclusive TV (broadcast) rights
- Package B: Covers digital rights for the Indian subcontinent.
- Package C: For 18 selected games each season for the digital space
- Package D: All games will be for combined TV and digital rights for overseas markets.
How will the bidding be conducted?
This time all the bidders will have to bid separately for each package. Participants will decide whether to continue bidding for media rights after a certain stage. This is different from the 2017 auction when the closed bidding process was going on. The process will take time, and the name of the final bidder may not be revealed for several days.
Who is everyone in the race?
- Star India (currently holds the rights)
- Zee Entertainment Enterprises
- Reliance Viacom Sport18
- Sony Group Corp.
- Dream11 (Dream Sports Inc.)
- Apple Inc.
- Supersport (South Africa)
Amazon has reportedly pulled out of the race.
How much did Star pay in 2017 and what is the base price this year?
Star India paid Rs 16,347 crore to acquire IPL media rights in 2017. This time the base price is Rs 32,890 crore, which means BCCI is expected to get at least double the previous amount.