There is a huge difference in terms of user database when it comes to mobile operating systems. Android The number of users has been higher than iOS users, but when it comes to spending, the trend is completely opposite.
“Apple’s” app Store $41.5 billion in global consumer spending during the first half of 2021, or 1.8x as seen by $23.4 billion Google Play, which saw an estimated $23.4 billion in the same period,” claims a report by Sensor Tower.
The report tracks trends in the Google Play Store and apple app store User estimates for the first six months of 2021 and for the rest of the year.
Google is lagging behind despite spending on the Play Store Apple App Store, “Google’s market is projected to experience more Y/Y growth than Apple’s”
Global mobile app revenue and downloads
According to the report, worldwide consumer spending on mobile apps reached $64.9 billion on the App Store and Google Play in the first half of 2021, up 24.8% from the $52 billion generated by both stores in the same period in 2020.
Global mobile game revenue and downloads
Global consumer spending in mobile games reached $44.7 billion in the first half of 2021, up 17.9% year-on-year, according to the report.
The App Store experienced $26 billion in in-game spend, an increase of 13.5% annually, less than half the growth seen in the first six months of 2020. During that time, consumer spending had climbed 26.5% year over year, from $18.1 billion to $22.9 billion.
As far as the Google Play Store is concerned, it has maintained the annual growth seen in the first half of 2020. “While consumer spending in mobile games has been growing at a slower pace than last year, this does not indicate a slowdown for the industry but a generalization following an increase in interest during the extraordinary circumstances of the COVID-19 pandemic,” the report said. added.
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