New Delhi: Everyone is looking forward to Apple’s WWDC 2023 developer conference where the corporation is expected to introduce a new product category. Investors are showing more interest in future artificial intelligence (AI) announcements than the tech giant’s rumored augmented reality (AR) headset, according to supply chain analyst Ming-Chi Kuo.
Kuo highlighted the importance that investors are placing on AI developments given that suppliers’ earnings and profits from Apple’s headgear may not increase significantly during the next two years.
According to Kuo, investors believe that over the next two years, headset suppliers “may not be a substantial revenue and profit contributor”.
The success of Apple’s unveiling, in the opinion of investors, “will have a huge impact on 3D interaction design and 3D computer graphics.” If Apple enters the AR/VR wearable market, it will probably start an entirely new market segment based on its past performance.
The Touch Bar and the mini-sized iPhone were two recent successes from Apple, but they weren’t as successful as expected.
As programs such as ChatGPT and Midjourney have become widely available, the term “AI-generated content” has become popular. Google and Microsoft have also entered the industry. Google has recently started making its text-to-image tool available in conjunction with Google Slides.
So, it won’t be long before Apple enters the scene with its own generative AI. Compared to Google Assistant and Bing AI Copilot, Apple’s current AI helper Siri falls short.
Kuo claims that “investors believe it will help continue the current AI investment sentiment” if Apple introduces its AIGC service at WWDC. Apple may also be producing strong enough to spur interest in the brand-new hardware.
A mixed-reality headset should fit in there. This could be Apple’s strategy to fuse 3D design, augmented reality and AI. According to Kuo, if the Apple XR headset launch is successful, the business and its suppliers could benefit from combining it with sales of the Watch, Mac and iPhone.