BENGALURU: With the Indian smartphone market growing in terms of shipments and handset makers competing for time-to-day launches, Xiaomi’s sub-brand Redmi says it will not confuse buyers with launching too many smartphones at short intervals. wants to do In an exclusive interview with ABP Live, Raghu Reddy, Chief Business Officer, Xiaomi India, explains why the company is not filling the Indian smartphone market with new launches and what edge it has over its competitors in the budget to mid-range price segment. gives. ,
“In general, our company’s philosophy has always been about less. In 2020, we launched the Redmi Note 9 series and then in 2021, we unveiled the Redmi Note 10 series. Therefore, we believe that we should once products should launch years, but when we launch them, we should be able to offer so many new things to the end customer that they think there’s actually a good reason for them to upgrade,” Xiaomi India Chief Business Officer of Raghu Reddy told ABP. Live at the launch of Redmi Note 11 Pro series.
Redmi intends to give consumers time and quality products before upgrading
The Xiaomi sub-brand also noted that it doesn’t want customers to upgrade too quickly, even if it keeps track of developments in the country. Redmi recently announced that the sales of the Redmi Note series of smartphones have crossed 240 million units globally. The company’s milestone was recently announced by Redmi General Manager Lu Weibing.
“So we believe to give people a chance to enjoy the technology by launching them at intervals and it won’t force them to upgrade too fast in a way. So you will see one launch from us every year. A series like this It is something that usually lasts for a year or so,” Reddy said.
Asked if Redmi will follow the same pattern of unveiling a device in a series this year too, Reddy said: “This has been the philosophy for Redmi in general. I mean, when we launch the product. So, we were very organized, especially when it comes to a Redmi series device. We try to bring a lot of things on that particular device, something that is not available in that price segment.”
“You have to wait for meaningful innovations to happen in the market and that takes time,” Reddy said.
Chip shortages are real, but purchasing components for 4G and 5G devices takes the same amount of time
The senior Xiaomi executive noted that the global shortage of components affecting the smartphone industry is gradually easing since the start of the COVID-19 pandemic. Asked whether there is a big difference in procurement of parts for 4G and 5G smartphones, Reddy said: “Chip shortage has been real, but when there is a 4G and a 5G device.”
redmi vs competitor
According to a senior Xiaomi executive, what gives Redmi an edge over its rivals in the budget-to-mid-price segment, such as the 67W TurboCharge support that is included in the Redmi Note 11 Pro line and 120Hz refresh rate among others . ,
“The new Redmi Note series is one of the few devices in its price segment to offer truly 67W turbocharged support. There is also a very high-resolution camera sensor on this line,” Reddy said.