Intel Splits Graphic Chips Unit into Two to Better Compete with Nvidia and AMD

Last Update: December 22, 2022, 08:51 AM IST

Intel has doubled down on accelerated computing, a growing segment dominated by Nvidia.

Intel has doubled down on accelerated computing, a growing segment dominated by Nvidia.

Intel announced Wednesday that it will split its graphics chips unit into two separate entities in an effort to better compete with Nvidia and AMD.

Intel Corp. is splitting its graphic chips unit in two, the company said Wednesday, as it realigns the business to better compete with Nvidia Corp. and Advanced Micro Devices.

The company said the consumer graphics unit will be combined with Intel’s client computing group, which makes chips for personal computers, while accelerated computing teams will join its data center and artificial intelligence (AI) businesses.

The move comes as Intel doubles down on accelerated computing, with Nvidia increasing its use of AI in a growing segment.

“I don’t think it changes much (if anything) other than aligning the products with the respective sales organizations that they fit with,” said Wedbush Securities analyst Matthew Bryson.

Raja Koduri, who led the graphics chips unit, will return to his role as chief architect and oversee the company’s long-term technology and chip design strategy.

Koduri, who has led graphics technology ventures at iPhone maker Apple and AMD, joined Intel in 2017.

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