Meta-owned photo-sharing Instagram on Thursday announced a new platform for reels – 1 Minute Music – Tracks Tracks, which is currently available only for Indian users. The new platform offers a set of music tracks and videos for use on reels and stories, and includes music from 200 artists from across the country, the company said.
“Music is a catalyst for trends instagram today. In fact, Reel is becoming a platform for people to discover music and artistes,” said Paras Sharma, Director, Content and Community Partnerships, Facebook India (META) said in a statement.
“With ‘1 Minute Music’, we are now giving people access to an exclusive set of tracks that they can use to make their reels more enjoyable. We are also looking forward to this platform Serves as a paradigm for established and emerging artists to share their own music and create their own videos, all over the reels,” he said.
Reel is a growing global platform to discover artists and music, the company said.
Since its launch, artists have been using it to launch and share their music with others, which in turn is fueling many trends on the platform. To promote this further, and to inspire others to highlight their talents too, Instagram is now releasing the property ‘1 Minute Music’, it added.
‘1 Minute Music’ will be available for the public to use in the reels’ audio gallery.
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