Instagram suggested posts (Image: Instagram via The Verge)
Instagram may soon mix ‘suggested posts’ with regular posts from accounts you follow.
Instagram is reportedly testing a new feature that will show ‘suggested posts’ among photos, videos and IGTV-like content from accounts you follow. To recall, the Facebook-owned platform introduced suggested posts in August 2020 which essentially showed content (mainly images) from accounts that are not being followed by users. Until now, these pop-ups right after the “You’re All Caught Up” banner prompt users to stay on the platform for as long as possible. The idea for suggested posts is also to show content that users might like to see from non-followed accounts based on how they interact with the platform. According to The Verge, Instagram is now planning to merge regular posts from followed accounts and suggested posts after receiving positive reception. Currently, the company is testing it with select testers, and based on the final reviews a rollout could happen.
Instagram is also reportedly testing new controls so users can add specific topics of interest to their suggested posts. Similarly, users will get the facility to ‘snooze’ these posts completely from the feed for 30 days. While some would say that Suggested Posts can increase the discoverability of public accounts (with similar flavor), it has the potential to completely change the user experience. First, the platform is relying on its algorithm to show which posts might pique users’ interest, in addition to relying on chronological order. Therefore, some people may not enjoy the lack of likes for their overall experience on Instagram. Secondly, Instagram already shows “promoted” posts among regular content from followed accounts, so suggested posts can disrupt the experience even more. Overall, the snooze button can be overused. Meanwhile, Instagram fell silent Ability to create and publish posts from your desktop website. New functionality also includes the ability to use filters and edit photos and videos.
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