In a video posted on Instagram and Twitter, the company’s head Adam Mosseri said that Instagram is no longer a photo-sharing app. The company’s chief claims that the platform has changed over the years and is no longer a Square-photo sharing app as many of its users now watch videos for fun and do other research. Mosseri noted that to keep up with competition like TitTik, which is “huge”, and YouTube, which is “big”, Instagram will be experimenting with new video upgrades in the “recommendation” space. It will essentially show videos from pages that the user might not find particularly interesting, but they will have the option to choose their favorite topics. The new recommendation space for videos is currently being tested with select users. The Facebook-owned social media platform will be aiming to enhance creator tools, shopping, and more. Messaging experience to gain an edge over competitions.
mosseri adds that instagram The goal is to improve the user experience while watching videos. Users will soon have access to full-screen video for a more immersive and “mobile-first” experience. Looks like the company is going against it TIC Toc and youtube shorts With upcoming changes. The exact details are unclear as the TikTok competitor Instagram reels can be seen in full-screen mode. Meanwhile, Instagram has long been rumored to be working on shopping features for users to buy sponsored goods or recommended/approved products from creators directly from the platform. The old version of Instagram had a dedicated Shop section under the Explore feed, but the company is bringing options to tag products on IGTV and Reels.
Video on Instagram is changing At Instagram we’re always trying to create new features that help you get the most out of your experience. Right now we’re focusing on four key areas: Producer, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— adam mosseri (@mosseri) June 30, 2021
Instagram is test also A new feature that will show ‘suggested posts’ among content like photos, videos and IGTV from accounts you follow. To recall, the Facebook-owned platform introduced suggested posts in August 2020 which essentially showed content (mainly images) from accounts that are not being followed by users. As of now, these posts pop up right after the “You’re All Caught Up” banner to prompt users to stay on the platform for as long as possible. The idea for suggested posts is also to show content that users might like to see from non-followed accounts based on how they interact with others and pages.
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