Added a dedicated destination for trending audio and hashtags
Instagram is also adding a new way to see how your Reels are contributing to your growth.
Instagram Reels Update: In good news for Instagram users around the world, the popular photo-sharing application owned by Meta has announced some interesting new features to empower creators.
The company has added a dedicated destination for trending audio and hashtags, two new metrics for Reels Insights, and brought Gifts on Reels to more countries. “You’ll be able to see top trending songs on Reels, see how many times the audio has been used, tap to use it, or save the audio for yourself,” Instagram said.
According to the company, users will also be able to see what are the top trending topics and hashtags on Reels, so that they can inform their content. These are the kinds of insights you can tap into with New Trends Destination.
“We’re making it easier for you to edit your Reels on Instagram by bringing together video clips, audio, stickers and text on one unified editing screen. This makes it easier to align and time the elements of your Reel at the right moments, Instagram said in a blog post.
Two new metrics being added are total watch time and average watch time on Reels. “Total watch time refers to the total time spent playing your reel, including time spent replaying the reel. Average watch time refers to the average time spent playing your reel, calculated as Viewing time is calculated by dividing the total number of plays,” the company explained.
For example, if your average watch time is 17 seconds, then of all the people who viewed your Reel, they watched an average of 17 seconds. This will help creators better understand where people are engaging or where you may need to craft a stronger hook to retain viewers longer.
Instagram is also adding a new way to see how your Reels are contributing to your growth. Now you will get a notification with new followers from your reels. “Today we’re excited to share our plans to bring gifts to even more creators with upcoming expansion to more markets including Australia, Canada, France, Mexico, New Zealand and the UK in the coming weeks,” Instagram said.
It’s also adding a new feature to show you which fans have sent you gifts so you can recognize your supporters. If you tap the heart icon next to your supporters, they’ll receive a notification that you’ve seen and recognized their gift, providing a stronger sense of connection between you and your fans.
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