Instagram Overfocused On Videos, Reels Last Year: Head Adam Mosseri

Last Update: January 22, 2023, 09:51 AM IST

Mosseri also addressed spam on the platform.

Mosseri also addressed spam on the platform.

According to Mosseri, the company has been working behind the scenes since then to restore a more equitable balance, and internal analysis indicates it is effective.

The head of Instagram, Adam Mosseri, believes traditional photo posts suffered last year because of the platform’s disproportionate emphasis on videos and Reels.

Responding to a question from his weekly Q&A about photographers ‘losing faith’ in Instagram as a platform to showcase their work, Mosseri noted, “I think we’ll see video in 2022.” and pushed the rankings too far and basically showed too many videos and not enough photos,” The Verge reports.

According to Mosseri, the company has been working behind the scenes since then to restore a more equitable balance, and internal analysis indicates it is effective.

“How often someone likes a photo versus video and how often someone comments on a photo versus video are roughly equal, which is a good sign that things are balanced,” Mosseri said.

“To the extent that there is more video on Instagram over time, it is going to happen because it is driving more of the overall engagement. But photographs are always going to be an important part of what we do,” he said.

The report added that during the Q&A, Mosseri also addressed spam on the platform, which is still an ongoing concern.

“We definitely have spam and bots on Instagram. We’re doing our best to reduce that. I’m particularly concerned about comments right now; it’s something we’re really actively looking into.” And expect improvements during the year,” he said.

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(This story has not been edited by News18 staff and is published from a syndicated news agency feed)