Instagram users will soon be able to subscribe to exclusive content from their favorite influencers. The feature, which will be launched first in the United States, has been launched in the testing phase starting today. The company announced the new feature in a blog post, saying it is testing it with a small number of creators, and that more influencers will be added to the platform in the coming weeks. Initially, only 10 creators are part of the preliminary test, which includes a basketball player, an Olympian, an astrologer, and more.
With the new program instagram Users will be able to pay a monthly fee to access the subscriber-only Subject From the creators they follow. This “exclusive” content will feature exclusive Lives and Stories from your favorite creators. Subscribers will receive a purple badge by their username indicating their status as a subscriber to the creator. There are also price tiers, which range from $0.99 (approx Rs 73) to $99.99 (approx Rs 7,400) per month. These prices will be selected by creators, and Instagram won’t cut this revenue until at least 2023, Ashley Yuki, co-head of product, was quoted in a TechCrunch report.
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The 10 creators who took part of the initial test included basketball player Sedona Prince, Olympian Joran Chiles and astrologer Aliza Kelly. Mark Zuckerberg, CEO of parent company meta “I’m excited to continue building tools for creators while working creatively and putting these tools into the hands of more creators soon,” he said in a Facebook post.
In another video, instagram Head Adam Mosseri said that subscriptions are “one of the best ways” to get predictable income from Instagram. A report in The Verge indicated that several influencers were already charging followers a fee to be added to their “close friends” list. Get access to exclusive stories that are not available to all of his followers.
Instagram isn’t the first app to bring such a system to its platform. ByteDance TIC Toc, Instagram’s rival introduced a similar one in 2021, while Twitter Last year also announced a Super Followers feature that allows creators to offer additional subscriber content on Patreon or Substack.
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